"Truth often suffers more by the heat of its defenders than from the arguments of its opposers."~William Penn
"We have to believe in free will. We've got no other choice."~Isaac Bashevis Singer
Our (postponed) August meeting focuses on the interesting question of "what makes ideas stick?" Vickie Echols acts as tour guide to some of the research, theories, and practices of those who are pioneers in the psychology that surrounds that question.
In "Made To Stick," authors Heath and Heath have amassed an impressive array of stories, examples and exercises for enhancing the ability to create and/or discover ideas that at their core are hard to forget. Ideas that, because of the way in which they are presented are, for lack of a better word, "Sticky."
DISCUSSION QUESTIONS
